13 Best Content Writing Services for Quality Website Copy

Content remains king – high-quality, engaging content is critical for attracting and retaining website visitors in 2023. But producing sufficient high-value content can be a challenge for time-strapped business owners and marketing teams. This is where leveraging a professional content writing service can pay dividends.

In this definitive guide, we evaluate the 15 best content writing services available, comparing their strengths and weaknesses to help you find the right match.

How Do Content Writing Services Work?

Content writing services employ teams of professional writers to produce customized content on a client‘s behalf, to their specifications. This may include website copy, blog posts, articles, social media posts, whitepapers, case studies, emails, and more.

These services take care of end-to-end content creation and editing, allowing you to outsource the writing and focus more strategic initiatives. They offer a flexible way to rapidly scale high-quality content production.

Top content writing services connect clients to expert writers familiar with their industry, allowing for authoritative yet accessible writing. Writers will conduct research to back up key points. The best services will also optimize content for SEO wherever possible.

Key Benefits of Using a Content Writing Service

  • Access top writing talent – Without having to manage writers directly, access an on-demand team with top-notch writing skills and relevant expertise.
  • Save time – Content creation taken off your plate, significantly cutting the time spent writing or managing writers.
  • Scale content quickly – Produce more high-quality content consistently by augmenting your team.
  • Boost your rankings – Well-optimized content helps improve website visibility and SERP rankings.
  • Wider reach – Engaging, informative content attracts more site visitors and subscribers.
  • Higher conversion rates – On-brand, compelling copy convinces more visitors to convert to customers.

Factors to Consider When Choosing a Service

With many content writing services to choose from, it‘s important to assess which is the best fit for your specific needs:

  • Quality – Do they produce high-quality writing consistently? Check samples and client testimonials.
  • Turnaround Time – Assess speed promises and reliability in delivering content on time.
  • Industry Experience – Do their writers have experience in your niche to produce authoritative content?
  • Content Types – Do they cover all the content formats you require (e.g. blog posts, web copy, etc.)?
  • Pricing – Compare pricing models (per word, packages) and potential for volume discounts.
  • Revision Policies – What is the process if you need content adjustments or rewrites?

With these factors in mind, let‘s explore the top content writing service options:

15 Best Content Writing Services

1. Verblio – Top Rated Service for SEO Blog Content

Verblio is our choice as the leading content writing service in 2023. Trusted by over 12,000 brands, Verblio offers AI-matching to assign writers with proven expertise in your niche. Their team can handle a wide span of content projects.

We especially recommend Verblio for SEO blog content. Their blog posts balance readability with best practices for on-page optimization. All content comes with metadata formatted to help drive traffic and leads.

With advanced CRM and collaboration features, Verblio makes it easy to scale content production while ensuring quality control. Turnaround times are fast and pricing reasonable. Packages start from $99 per month for 10 blog posts up to $1949 monthly.

2. Scripted – Exceptional Long-Form Writing

For authoritative whitepapers and in-depth thought leadership content, Scripted should be top-of-mind. They have put together an impressive roster of over 4,500 specialized writers. Backed by superb editing, their long-form writing really shines.

10 years since founding, Scripted has mastered the model of matching writers to client briefs based on niche alignment. Their specialty is content that showcases genuine expertise – such as ebooks, guides, and product documentation. Turnaround times average around 5 days.

Pricing is mainly usage-based at $0.05 per word, reducing with larger orders. For teams publishing research reports regularly, Scripted Enterprise offers unlimited requests and special rates.

3. Contently – End-to-End Content Marketing Platform

For those seeking to scale content under one roof, Contently provides an integrated content marketing system combining talent, technology, and strategy services. Since 2010, Contently has provided content for major brands like Salesforce, AT&T, and Microsoft.

Contently starts by understanding your goals and audience. Their creative strategists then map out an editorial plan, aligning teams of writers, editors, graphic designers to execute. Campaign managers oversee the entire process. You gain a convenient, high-touch content solution.

Packages are priced from $5,000 monthly for 15 blog posts up to over $100k annually. Contently appeals most to bigger brands, particularly those wanting content talent management.

4. ContentWriters – Affordable Website Copywriting

As a cost-effective solution for websites needing engaging, conversion-focused copy, ContentWriters is a great choice. Their team has written for over 97,000 clients globally.

The level of website copywriting expertise ContentWriters offers at affordable rates is quite unmatched. They can handle all aspects of copywriting – product descriptions, homepage messaging, landing pages, email sequences and more. Multi-lingual writers available too.

ContentWriters has three pricing plans:

  • Startup: $149/mo – 10 blog posts
  • Professional: $299/mo – 25 blog posts
  • Enterprise: $499/mo – 50 blog posts

Unlimited revisions provided within 15 days makes them a low-risk option to trial.

5. WriterAccess – Top Rated Content Marketplace

As one of the largest content marketplaces connecting over 20,000 writers to clients, WriterAccess makes it easy to scale content creation on-demand. Over 40,000 customers served and 2 million+ projects completed highlights their experience.

We especially recommend WriterAccess for one-off projects. With a pool of writers covering virtually every niche, you can get content produced for most topics fairly quickly. Just outline requirements – writers then bid for the work.

Quality can be hit or miss though. Ensure you select writers carefully based on experience level and reviews. Also budget time for review and revision to guarantee you get top-notch outcomes.

Pricing is very reasonable at around 1 to 5 cents per word for blog length articles. Boasts a 100% satisfaction guarantee.

6. Craft Content – Specialized for Finance + Legal Content

While covering various industries, Craft Content shines when it comes to complex topics like finance, legal services, and technology. Writers with demonstrated subject-matter expertise translate complex themes into digestible, engaging content.

Craft Content prides itself on research-led writing. Writers will delve into latest industry insights to produce forward-focused thought leadership content that builds credibility. Extensive internal team means fast turnarounds within 3 days typically.

Packages start at $999 monthly for 4 blog posts (up to 600 words) – represents decent value for their specialty level.

7. ContentFly – Affordable Blog Content

For well-researched, engaging blog content on a budget, ContentFly empowers lean teams to punch above their weight content-wise. Writers average 8+ years experience crafting viral blog content optimized for organic growth.

Starting from just $49 monthly for one 500-word blog article per month, ContentFly offers an extremely affordable way to delegate content creation. Mid-tier Team plan allows 100 blog posts monthly from $499. Premium proofreading and editing available to polish posts.

While priced right for early-stage startups and solopreneurs, larger teams may require more scalability. Best suited for publishing to your own sites vs. guest posting. Rapid 5-day turnaround promised on all orders.

8. PageCraft – Specialists for Localized Website Copy

While adept at writing standard website copy, PageCraft‘s specialty lies in localization and translation. Skilled writers adapt messaging to resonate across multiple languages and localized versions.

So for global companies struggling to produce website copy that truly resonates across different regions, PageCraft can prove invaluable. They handle English plus 40+ languages. Experts also assist with cultural nuances, formatting, and SEO optimization to engage local searchers.

Typical project pricing starts around $250 for a 300-word blog post. Packages and enterprise plans available for teams managing global sites. 24/7 online dashboards enable effortless order and revision management.

9. ContentWriters – Professionally Optimized Articles

Founded in 2005, MediaShower takes pride delivering well-researched articles optimized to boost credibility and conversions. Their team is compliant with writing best practices – proper tone, grammar, engaging messaging.

We suggest MediaShower for writers wanting a polished feel for guest posting outreach. Their optimization touches like meta title/descriptions and anchored images demonstrate articles created to industry standards vs. spammy guest posts.

Pricing is very reasonable too starting at $60 for a 500-word article. Packages mix and match various article types, press releases, and guest posts according to volume. Good option for teams wanting a content assembly line.

10. Clickworker – Scalable Content Marketplace

Clickworker operates an immense global platform connecting clients to freelancers specializing in writing, editing, transcription and research. Over 500,000 pre-vetted media creatives available ensures you‘ll locate an expert to match virtually any brief.

This is a solid option when needing niche content at scale. Tap into targeted microvertical experience. Budget extra review time as the open talent model means slightly more variance in outcomes. Use rating systems to identify best fits.

Pricing is super reasonable – blog posts can cost as little as $5. Integrates with various content tools enabling streamlined workflows to publish at scale.

11. WordAgents – Dedicated Project Managers

Founded by finance journalists, WordAgents differentiates itself by assigning dedicated project managers to each client. These act as a single point-of-contact to streamline content requests, briefings and feedback.

The project manager handpicks from a pool of over 1,000 writers to match selected briefs. They also oversee revisions – good for ensuring brand tone and style guides applied correctly. Teams who want more touchpoints through the content process may appreciate this higher-touch approach.

Standard pricing is around $300 per blog post on a monthly subscription model. Minimums apply based on support required. So best suited to mid-size and larger teams.

12. ContentCamel – Specialized Service for CBD / Cannabis Niche

We highlight ContentCamel for their niche expertise crafting high-quality content specifically around the rapidly growing CBD, cannabis and psychedelic medicine spaces. Writers really understand the nuances around growing and manufacturing processes, laws and regulations, medical applications and more.

So brands operating in this complex, highly regulated industry can tap into ContentCamel‘s expertise to educate audiences and establish thought leadership. Content comes well-researched and optimized for topics rarely covered comprehensively.

Monthly packages start from $997 for four 600-word blog posts – very reasonable for their specialization level.

13. Zerys – Marketplace for Niche Writing Projects

Zerys provides an intelligent platform matching writing projects to niche expert writers in over 1,000 categories. It simplifies assigning specialized projects. Fill out a brief outlining needs – select vetted writers bid with custom proposals.

The marketplace model works well for unique writing projects like one-page website copy, email scripts, video show notes where you want niche-relevant samples upfront. Provides access to microvertical experience healthcare, tech etc. Writers average 9+ years in field.

Pricing set by individual writers as autonomous freelancers. Varies based on project complexity, writer experience. Full payment only released upon project approval.

14. iWriter – Budget Website Content

iWriter offers an affordable way to get blog posts, articles, product descriptions and other website copy produced on the cheap. Over 8 million pieces of content published through their platform. Top writers can still deliver decent quality on a budget.

Watch for variance though – open model means writers have range of skills. High rating vital – always review writer profiles. Pay to access premium writers for more consistent outcomes if on tight budget.

Pricing around 1 cent per word means blog posts cost just $5. Extra charges for add-ons like SEO optimization, images, citations etc. Can enable startups to stretch budgets.

15. RapidContent – Specialized Service for Real Estate Niche

While covering other niches, RapidContent‘s core expertise focuses on serving real estate teams with tailored listing descriptions, market reports, neighborhood guides and related website content. Writers with deep industry knowledge available.

Their services work well either as an outsourced solution for real estate agencies struggling to produce enough high-quality listings content or as a supplement writers needing niche support. Optimized for both buyers, sellers and SEO.

Price per 500 words based on writer tier selected. Entry-level starts at $59. Mid-tier writers with 5-10 years of proven real estate writing experience recommended for balance of affordable pricing and quality.

Final Thoughts

As outlined, there is a vast range of content writing services available in 2023 catering to all niches, use cases and budgets. Each has relative strengths. The best match will depend on your specific content volumes, topics required and teams capabilities.

If needing to regularly publish high-value content cost-effectively, we recommend exploring options like Verblio, Scripted and Contently. For one-off projects, try WriterAccess and Zerys for niche matching. Optimized website copy at affordable rates – ContentWriters or RapidContent.

Remember to assess writer expertise in your space, content quality across samples and independent reviews before proceeding. We hope this guide gives a solid starting point to discover services that best meet your needs.